Just wanted to send you a quick note to let you know we recently started producing a private label line of tropical flavors for the island’s largest supermarket chain (62 units). Fifteen years behind schedule but confident the next 15 years will be profitable as production expands.

This is a picture with my first quart. Always appreciative of everything I’ve learned from you and your books.

Jose, Helados Ico Rico


From Malcolm Stogo I got 25 years of incredible knowledge and experience in just two days. When he says he’s available to you 24/7, he really means it!
– Chuck Irvin, Gelato Blu, Houston, Texas (2007)

Malcolm, you have been our mentor for over 10 years. What can we say but simply thank you.
– Linda and Rick Mercurio, Mulberry Street Creamery, Pittsburgh, PA (2006)

I just wish I met you years ago, I would have been way ahead in the ice cream business. You brought the passion and love of the ice cream world out in me and I will never forget you.
– Guy Romano, Bella Ices

Thanks for the great experience! Mark P.

Thanks for the great experience! Mark P.

Dear Mentor,
You have been inspiring us as mentor for decades. We are glad and proud to be associated with Malcolm Stogo.
– Syed

Malcolm and Syed Shadullah, Cone Zone plant manager

Malcolm and Syed Shadullah, Cone Zone plant manager

“I am so blessed to be so thanked, I could almost blush”

Hi Malcolm,

I just want to reiterate how thankful I am to you on so many levels. Your guidance, advice, knowledge and most of all your friendship means the world to me. And I am sure you realize it has all made the difference in the success of my business and family’s well being. I do have a passion for the business, but without your guidance, that would not have been enough. As I said, the best thing I ever did was make that phone call to you 22 years ago. Thank you.



Haagen Dazs
Stony Field
Señor Sweets
Cap Cod

Shrivers, Ocean City, NJ (2006-Present)
Developed the first gelato concept on a New Jersey prime boardwalk location appealing to adults and children alike.

Nirvana, Atlanta, GA (2004-Present)
Helped create the best reviewed flavor line of frozen desserts in Atlanta.

Cape Cod Creamery, Yarmouth, MA (2005- Present)
Developed their concept from its inception; with the development of their ice cream and sorbet line to rave reviews on the Cape.

Eli Zabar’s The Vinegar Factory, New York, NY (2002)
Reformulated its frozen dessert line of ice cream and sorbet flavors to rave reviews (New York Times).

P.J. Madison’s, San Antonio, Texas (2003)
Helped them develop their concept from its inception; with their business plan, site selection, and the development of their gelato and sorbet flavor line.

Lee’s Sandwiches, Little Saigon, CA (2003)
Developed a new upscale line of Vietnamese and American ice creams flavors for sale in Lee’s sandwich shops in Little Saigon, California.
– Cheu Lee

TCBY, Boston, MA (2003)
Helped take a very successful soft serve TCBY business and create a new gelato business to fit into the current TCBY concept. Their three stores in New England are the only TCBY stores in the United States selling gelato.

The Frieze, South Beach, FL (2002 – Present)
Offered strategic advice resulting in increasing their wholesale frozen dessert business by over 25%.