For the last 25 years, Malcolm Stogo has been at the forefront of developing today’s ice cream concepts leap years ahead of the industry. He is the author of numerous books including Ice Cream & Frozen Desserts, Ice Cream Cakes and is the author of a new book titled Incredible Ice Cream. Malcolm is the founder and President of Ice Cream University and Malcolm Stogo Associates. He is also the publisher of Batch Freezer News and Ice Cream Store News, two quarterly newsletters on everything one needs to know about ice cream production and marketing. In the 1980?s, Malcolm co-owned Ice Cream Extravaganza (New York), the largest single frozen dessert operation ($1.5m in sales). He also invented the chocolate dipped waffle cone now being produced and sold all over the world.