Ice Cream University is proud to announce the launch of DF MAVENS, the best non-dairy ice cream in America.
Developed by leading ice cream consultant Malcolm Stogo and health food expert Steve Hirschhorn, the new packaged ice cream line will officially enter the market in December 2012. All DF MAVENS products will be produced in an 8,000 square foot state-of-the-art manufacturing facility in Astoria, New York.
The market for dairy-free products has grown enormously over the last decade, as customers who are health-minded, allergy-restricted and/or lactose-intolerant search for desserts they can eat and enjoy. The goal of DF MAVENS is to produce the finest, best-tasting, highest-quality dairy free desserts available and to become a renowned packaged brand in the healthy dessert and beverage category.
Initial product will be available in pints and sold under two lines: soy and coconut. Both bases will be available in regular and sugar-free. While each line targets a different demographic group, both are remarkably delicious and healthy ice cream desserts. In stages, the company will also produce healthy beverages and non-dairy baked goods, resulting in a name that will become the go-to brand for non-dairy desserts in the wholesale supermarket marketplace.
To help develop and launch DF MAVENS, the company has retained the consulting services of Gene Stone, best-selling nutritional author and the go-to person for everything vegetarian, and Terry Lozoff, CEO of Antler Agency, a leading marketing firm in the interactive and social media space.
DF MAVENS is a division of Fal Foods Worldwide. For questions, please contact Malcolm Stogo.