Ice cream University

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OUR PRESENT AND PAST CLIENT LIST

UNITED STATES

Shrivers, Ocean City, NJ (2006-Present) - Developed the first gelato concept on a New Jersey prime boardwalk location appealing to adults and children alike.

Nirvana, Atlanta, GA (2004-Present) - Helped create the best reviewed flavor line of frozen desserts in Atlanta.

Cape Cod Creamery, Yarmouth, MA - (2005- Present) Developed their concept from its inception; with the development of their ice cream and sorbet line to rave reviews on the Cape.

Eli Zabar’s The Vinegar Factory, New York, NY (2002) - Reformulated its frozen dessert line of ice cream and sorbet flavors to rave reviews (New York Times).

P.J. Madison’s- San Antonio, Texas (2003) - Helped them develop their concept from its inception; with their business plan, site selection, and the development of their gelato and sorbet flavor line.

Lee’s Sandwiches- Little Saigon, CA (2003) - Developed a new upscale line of Vietnamese and American ice creams flavors for sale in Lee’s sandwich shops in Little Saigon, California.
Cheu Lee 408-828-3529

TCBY- Boston, MA (2003) - Helped take a very successful soft serve TCBY business and create a new gelato business to fit into the current TCBY concept. Their three stores in New England are the only TCBY stores in the United States selling gelato.

The Frieze- South Beach, FL (2002 – Present) - Offered strategic advice resulting in increasing their wholesale frozen dessert business by over 25%.
305 801 1026 Lisa Warren

Dolce Vita, Seattle, Washington (2002 – 2004) - Helped them develop the Dolce Vita concept from its inception with their business plan, locate site selection, development of their gelato and sorbet flavor line, and their introduction into the wholesale frozen dessert business.
206-604-6145 James La Londe

New York Icy, New York, NY (2003 - 2004) - Developed a new upscale line of Italian water ices for sale in New York.

Brooklyn Ices, Brooklyn, NY (2003 - 2004) - Developed a new upscale line of Italian water ices for sale in Arizona and New York.

Izzy’s- St. Paul, MN (2003 – Present) - Give strategic advice as Izzy’s has grown from a one store concept to a small multi-store chain (including wholesale) and advice for development and equipment purchasing.

Christie’s Cookies, Nashville, TN (2002- Present) - Helped take a very successful cookie business in a new direction developing an offshoot retail gelato business called Bravo Gelato.
615—973-26921 Christie Hauck

Moorenko’s, McClean, Virginia (2002 - Present ) - Helped create for Susan Soorenko a new retail ice cream business and her own unique custom blend 16% ice cream that in its first year garnered over $350,000 in sales.

Fresco Famous Italian Water Ices, Holbrook, NY (1998 – Present) - For almost six years we have helped Fresco reformulate on a continuing basis their entire Italian Ice flavor line plus helped them create a super-premium foodservice ice cream, gelato and sorbet line of products.
Marc Boccaccio- 631-807-0347

La Cremaillere, Bedford, NY (1998-99) - Reformulated the ice creams sold in their restaurant and developed a new customized hi-fat base that is now the benchmark for all the ice cream flavors they sell to gourmet shops, supermarkets, and foodservice establishments in the metro New York area.

Sloan’s, West Palm Beach, Florida (1999 - Present) - Helped create the most "talked-about" new super-premium ice cream and European café concept to hit Florida with two stores opened since 1999. Named the best ice cream in Palm Beach County, two years in a row.
Sloan Kammenstein- 561-373-2332 or 561-833-3335

Haagen-Daz - (1989-Present) Helped the premier ice cream company in the world develop a marketing strategy for a complete turnaround of a declining franchise system to a new growth vehicle for both Haagen-Dazs and its franchisees. For over 15 years, Malcolm Stogo Associates has been involved in the location site selection for one of Haagen-Dazs leading franchisees in New Orleans and Washington DC.
Jerry Siegel- 504-861-2500

Carvel- In 2002 developed a new ice cream parlor sundae, milk shake, and kids’ menu program for Carvel’s franchisees that has resulted in over a 10% increase in sales.

Jeremy’s Microbatch Ice Cream (1999-2000) - Designed their critically acclaimed product line of ice creams and offered strategic advice on marketing, advertising, etc.

Colombo Yogurt - In 1999, we created for the largest USA manufacturer of frozen yogurt mix anew interior design and merchandising image for their premier Boston store resulting in sales of $1 million, and also developed a "Dipped Waffle Cone" program that for 3 years garnered sales increases of over $100,000 annually.

Penguin Frozen Yogurt - In 1991 and 1992 we developed for this large California frozen yogurt chain a new product line of upscale super-premium frozen yogurt cakes and pies resulting in sales increases of over 50% in its 1st year. This new line of products won a 1st place national prize for the best new foodservice dessert in 1991. We also created a new merchandising program for "Take Out Sales" that showed incremental sales gains of over 25% annually.

INTERNATIONAL

Chilled Berry, Cayman Islands (2006 – Present) From its conception, developed in conjunction with the partners a retail ice cream chain appealing to tourists arriving on the Islands daily with fresh gelato and sorbet products produced on a daily basis.

Senor Sweets, Cabo Sans Lucas, Mexico (2005 – Present) - Helped developed the hottest dessert concept in Cabo with gelato and sorbets

CREME & FUDGE GFACORP- Bangkok, Thailand (2005-Present) - Created a brand new mix-in concept for this multi brand franchise company. As of July 2006, there are now six stores opened with over 200 to open in Thailand, India, and China due to open by 2008.

Cone Zone- Saudi Arabia (1992 – Present) - Created first American style super-premium ice cream concept in Saudi Arabia and constructed two ice cream manufacturing facilities for Cone Zone. Also purchased all equipment and ingredients for both production plants.

Lotte- South Korea (2002 – Present) - Created and successfully launched 10 new ice cream flavors for the largest ice cream company in Korea.

Baguette (Reed’s Ice Cream 1999) - Created first American style super-premium ice cream concept in Tunisia and constructed an ice cream manufacturing facility for the client.

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TERMS & CONDITIONS

TRIP FEATURES

Round trip economy travel on Air France flights from NY to Venice and Bologna to New York.
Hotel accommodations at 5 and 4 star hotels, based on double occupancy.
Continental breakfast daily.
Hotel taxes and service charges.
The use of a private bus for round trip airport transfers from city to city and within a city
Convention ticket to enter the 28th Annual International Exhibition for the Artisan Production of Ice Cream, Pastry, Confectionery and Bakery.
Guest at The Fabbri Company's annual dinner at the S.I.G.E.P. Gelato Convention, and lunch at their factory in Bologna.
Guest at the Carpigiani factory for a half-day workshop featuring Carpigiani equipment and Fabbri ingredients
Be our guest for a gourmet meal at the world famous Tamburini Italian Gourmet Shop and Restaurant.

FEATURES NOT INCLUDED

Gratuities and personal expenses.
Meals (lunch and dinner), except as specified under trip features.
Travel to and from JFK Airport.
Price per person based on double occupancy. Single travelers will share a room or have the option of single occupancy by paying a single supplement of $200 and $500, depending on the trip chosen.
Any travel outside the stated trip itinerary is at the personal expense of each individual traveler.

LAND PRICE ONLY: For those individuals who are only interested in a land price arranging their own air to either Venice or Bologna and back to US, a deduction of $600 off the total price of the tour is offered.

DOCUMENTS REQUIRED: A valid USA passport.

CANCELLATIONS & REFUNDS: Cancellations received in writing for a refund of any deposits, or a refund of a full payment for the tour: BEFORE 11/1/2006, a per person $75 cancellation fee; AFTER 11/1/2006 and BEFORE 11/30/ 2006, a per person $200 cancellation fee; AFTER 11/30/2006 and BEFORE 12/10/2006, a per person $500 cancellation fee; AFTER 12/10/2006 there will be no refunds whatsoever. Please allow 14 business days for processing and include any unused documents with correspondence.

TRIP CHANGES: A fee of $75.00 per person will apply to any changes made within 60 days of the group's departure (11/18/2006), including name changes. Any changes may result in additional costs for air tickets and other services and participant requesting a change will be advised at time of revisions.

BAGGAGE: Each person is allowed one piece of baggage as well as one carry-on piece.

MANAGEMENT & RESPONSIBILITIES: In all matters relating to arrangements for airline reservations, hotel accommodations, bus transportation, Malcolm Stogo Associates will only act in the capacity of an agent. Because it maintains no control over the personnel, equipment or operations of these travel service suppliers, Malcolm Stogo Associates can assume no responsibility for and cannot be held liable for any injury, property damage, or other loss, accident, delay, inconvenience that may be occasioned by such. Malcolm Stogo Associates is not liable for acts of God, of other authorities, strikes, wars, theft, dangers in air, and acts not in its direct control. Tour prices are based on the rate of exchange of the U S Dollar and tariffs and costs in effect at the time of planning, and are subject to increase without notice should there be any upward revision in such rate, tariffs or costs before departure. The itinerary shown may be subject to change without notice.

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Enroll now for the 2008 seminars!