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BOOKS

   

(NEW) Incredible Ice Cream: Making it your way with passion!

by Malcolm Stogo

The idea for this book has been swirling around in my head for years: how to take a basic ice cream recipe and reconfigure it to the size of the ice cream machine being used, so that anyone— a chef in a large restaurant or a home chef— can make the same great ice cream flavor and have fun doing it. In the first part of this book, we explore technical knowledge about ice cream production. The second part offers 300 recipes to which you, your customers, family and friends will say “WOW.” In addition, I also share the flavors that have come out of my seminars around the country from my students’ ideas and experimentation. Enjoy!

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$65.00 (+Shipping)

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How to Succeed in the Incredible Ice Cream Business (Revised Version)

by Malcolm Stogo

A new comprehensive professional retail ice cream “how to” book that will immensely help anyone wanting to enter the ice cream business as well as others who want to expand their knowledge of the business.Written by well known ice cream author Malcolm Stogo, this street-smart, “how to” book leads an individual down the road from the conceptual idea of wanting to enter the retail ice cream store business through implementation. It offers easy-to-read chapters on how to write a business plan, look for the right location, get the store built to concrete marketing ideas and, finally the importance of offering good customer from day one. Also, in this book are chapters on the preparation of ice cream cakes, toppings, sundaes, milk shakes and floats, plus other 200 of the newest most creative recipes for ice cream, gelato, sorbet and Italian ices.

$69.00 SALE: $35.00 (+Shipping)

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Ice Cream Cakes (2011 Revised Edition)

by Malcolm Stogo

The new 2011 revised edition of “ICE CREAM CAKES” is the most authoritative, professional guide to producing and marketing ice cream cakes and pies, as well as other frozen dessert specialties. This totally revised edition has dozens of color pictures to refer to, new ice cream cake and pie recipes, a new chapter on ice stick pops and other novelties, and a new source guide for purchasing equipment, ingredients, and ice cream cake packaging.Written by two successful experts, Malcolm Stogo and Lisa Tanner, this comprehensive book will educate the reader in everything one needs to know about producing and marketing ice cream cakes.The new edition of ICE CREAM CAKES is ideal for operators of independent and franchise frozen dessert establishments who produce their own frozen dessert specialties. If you own a restaurant and want to develop a signature ice cream cake, this book is for you.

$69.50 (+Shipping)

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Ice Cream and Frozen Desserts: A Commercial Guide to Production and Marketing

by Malcolm Stogo

This comprehensive guide to the commercial production of ice creams and frozen desserts for retail or wholesale operations covers planning and starting up a business, marketing and merchandising, production and service. This book is an easy-to-read guide written for manufacturers, either large or small, involved in the production and marketing of ice cream and other frozen desserts. It covers all commercial aspects of ice cream production, such as batch freezing and continuous freezing to marketing and merchandising. This guide includes the largest source of recipes compiled. 500 recipes. 540 pages.1998.

$95.50 (+Shipping)

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